The entire concept of search engine optimization is based on keywords. Sure, there have been changes over the years and the likes of Google have started to focus more on the quality, value and factual accuracy of the content. Plus things likelinks among other elements are still a huge factor (but thats an entirely different article). In the end thoughit all boils down to keywords.
No matter what type of content you are working on, which could be webpage or an article, a press release or a blog post, you need to find the right keywords. Simply put, a keyword is the word or phrase that an internet user would type into the search box and expect the search engine to retrieve relevant results. This is why if you want free Google traffic you need to make sure your content is optimized for these keywords. Otherwise its going to be tough sledding ever expecting your site or article to make it to the top of the search results.
Keyword Research How to Get Started?
Well now that the significance of keywords has been established, let us shed some light on keyword research.
You can always begin with common sense. There are certain words which will be applicable in any industry. People will always want to know how, why, what, when and where pertaining to everything that concerns or interests them. These are generic parts of keywords.
There are also industry/business specific words or phrases. For instance, a plumbing company would have plumbing, plumber, plumbing company, leaks, water damage, burst pipes and clogged drain as some of the essential keywords. Then possibly the city name or neighborhood can come into play. These are standard keywords. Likewise, for a mobile phone maker, somekeywords mightbe the model name for example iPhone 7 or Samsung Galaxy.
There are then specific information types of keywords. Like Student Loans, Funniest Movies ect This makes up the majority of keywords searched. Justsearchers looking for relevant information on what was searched.
You can come up with some basic or essential keywords on your own, without conducting much research. But what good are keywords that arent being searched? Also what good is targeting keywords that have insanely difficult competition for those top results? This is why keyword research is so important. To do keyword research properly you want to find keywords that will bring in traffic and that you actually have a chance to rank for. Youcan then tailor your content to give yourself the best chance of receiving free Google traffic for these keyword searches. This is keyword research in a nutshell.
Now keyword research can be a big pain in the well you get the idea. Going through tons of keywords to find which ones have a decent amount of search volume, then checking the competition for each of those keywords can take hours if not days just to get a few gems. This is why we created Keysearch. To simplify this process and take the work out of finding great keywords. Instead of taking days to find a handful of good keywords all if it is done within seconds. Leaving you more time to focus on your blog, business or whatever it is you do.